On the 10th April, we visited the Coca Cola Manufacturing site in Wakefield.
The Wakefield manufacturing site is the largest soft drinks plant by volume in Europe. The students learnt that the manufacturing site was established in 1989 and has 520 employees. The students gained a great deal of knowledge on how the bottles are manufactured and learnt about Marketing.
The plant has ten manufacturing lines, and two pre-form injection lines. They produce 6,000 cans of soft drinks every minute, that’s 100 per second. The students were given a tour of the sites and learnt that the site covers an area of 33 football pitches. They learnt the reason the manufacturing had been located in Wakefield was due to its close links of the motorways, which allowed their large vehicles to transport the drinks around the country.
They also learnt that Tesco, supermarket giant was one of the biggest buyers of their drinks, Asda was second, Sainsbury’s was third, Morrison’s was fourth and the Co-op was fifth. The Manager had delivered a detailed presentation on marketing and had explained in length the four Ps of marketing: price, product, promotion and place.
The students, were engaged throughout the presentation and had asked thoughtful question, they responded to questions and had given great answers. The students had also received free drinks.
The students thoroughly enjoyed the visit and inspired our students to set up their own factory in the future. We received positive feedback from the Education Manager who was impressed by the behaviour of our students and the thoughtful questions they had asked throughout the tour.
One students quoted
“It was amazing to see how quickly the machines produced the bottles, and how they were labelled,”